Архив метки: топ брэндов мира

21:00 / 18 апреля 2017

Бренд Сбербанка дороже US Bank и British Airways – Brand Finance

В очередном списке 500 самых дорогих брендов мира, консалтинговой компании Brand Finance, осталось лишь четыре российских. В прошлогоднем рейтинге брендов мира оказалось шесть российских предприятий, а до начала конфронтации с Западом число отечественных брендов в рейтинге Brand Finance составляло девять компаний. Бессменным лидером является Сбербанк (205-е место) Единственной российской компанией, повысившей свое положение в списке 500 самых дорогих брендов мира, стала ЛУКОЙЛ. Помимо него еще три российских бренда —МТС, Сбербанк и «Газпром» попали в лист. По итогам 2014 года рейтинг покинули ВТБ, «Роснефть» и «Билайн», а по итогам 2015 — «Магнит» и «МегаФон». В новейшем рейтинге Сбербанк упал со 147-го на 205-е место, «Газпром» со 187-го на 299-е, а компания МТС — с 390 на 437-е. В общемировом зачете, первое место уже который год подряд занимает Apple ($145,9 млрд). По данным Brand Finance, если в 2015 году совокупная стоимость «России» как бренда оценивалась в $1,168 трлн, то в 2016 году она равнялась лишь $812 млрд. - на $356 млрд меньше. ВЕСЬ СПИСОК ТОП-500 С ЛОГОТИПАМИ ПО СТРАНАМ: Рейтинг опубликован при поддержке маркетингового агентства White Square Agency Снимок экрана 2016-02-12 в 7.52.22     2017 и 2016 годы в сравнении
1
1 Apple 145,918 128,303 AAA AAA
2
3 Google 94,184 76,683 AAA+ AAA
3
2 Samsung Group 83,185 81,716 AAA AAA-
6
5 Verizon 63,116 59,843 AAA- AAA-
7
6 AT&T 59,904 58,820 AA+ AA+
8
7 Walmart 53,657 56,705 AA AA+
9
11 China Mobile 49,810 47,916 AAA- AAA-
10
15 Wells Fargo 44,170 34,925 AAA- AAA-
12
9 McDonald's 42,937 52,909 AAA AAA-
13
10 GE 37,216 48,019 AA+ AA+
14
22 ICBC 36,334 27,459 AA+ AA+
15
27 China Construction Bank 35,394 26,417 AAA AAA-
16
16 BMW 34,968 33,079 AAA AAA
17
12 Coca-Cola 34,180 35,797 AAA+ AAA+
18
32 Facebook 34,002 24,180 AAA- AAA-
19
17 T (Telekom) 33,194 31,108 AA+ AA+
20
37 Agricultural Bank of China 32,264 22,714 AAA AA+
21
24 Mercedes-Benz 32,049 27,328 AAA AAA
22
13 IBM 31,786 35,428 AA AA+
24
20 Walt Disney 31,674 30,698 AAA+ AAA+
25
19 Shell 31,665 30,716 AA+ AAA-
26
34 Chase 30,603 23,392 AAA- AA
27
21 Marlboro 29,935 28,608 AAA- AAA-
28
31 The Home Depot 28,798 24,471 AAA- AA+
29
33 Nike 28,041 24,138 AAA+ AAA+
30
25 Vodafone 27,820 27,287 AA+ AA+
31
46 Bank of China 27,735 20,392 AAA AAA-
32
29 Bank of America 26,928 25,713 AA AA+
33
28 Citi 26,031 26,210 AA+ AA+
35
26 HSBC 24,174 27,280 AAA- AAA
36
53 Hyundai 8,502 19,357 AA+ AAA-
37
43 Nestlé 23,395 21,225 AAA AAA
39
48 CVS 22,891 20,267 AA+ AA+
40
30 Intel 22,845 25,011 AA+ AAA-
41
36 Oracle 22,136 22,888 AA AA+
42
35 PetroChina 20,318 23,317 AA AA
43
44 Allianz 20,264 20,937 AA AA+
44
115 China State Construction 20,214 10,806 AA- AA-
45
42 Sinopec 20,156 21,278 AA AA
46
47 Ford 19,771 20,315 AAA- AA+
47
104 Huawei 19,743 11,621 AA AA
48
51 UPS 19,565 19,537 AA+ AA+
50
59 HP 19,305 18,068 AA AA-
51
56 ExxonMobil 19,227 18,242 AA AA+
52
64 Cisco 19,162 16,339 AAA- AAA-
54
49 Orange 19,096 19,867 AA+ AA+
55
45 Siemens 19,002 20,508 AA+ AA+
56
41 Pepsi 18,947 21,379 AAA AAA-
57
18 Volkswagen 18,923 31,025 AA+ AAA-
58
63 PwC 18,569 17,330 AAA+ AAA+
59
40 American Express 18,483 21,567 AA+ AAA-
60
65 BT 18,442 16,175 AAA- AAA-
61
52 AXA 18,280 19,529 AA AA
62
108 Alibaba 17,968 11,377 AA+ AA+
63
57 Chevron 17,822 18,163 AA+ AA+
65
- Xfinity 17,186 - AA+ -
66
55 IKEA 17,009 18,540 AA AA-
67
73 BP 16,962 14,743 AA AA
68
86 Baidu 16,418 13,284 AAA- AA+
69
81 Barclays 16,236 14,206 AA AA
71
75 Deloitte 16,160 14,694 AAA AAA
72
100 NBC International 16,103 12,004 AAA+ AAA-
73
54 Santander 15,689 18,700 AA+ AAA-
74
96 Bosch 15,612 12,384 AAA- AA+
75
77 FOX 15,541 14,503 AAA- AAA-
76
72 BNP Paribas 15,531 14,939 AA+ AA
77
74 H&M 15,510 14,715 AA+ AA
78
67 Target 15,331 15,381 AA AA
79
60 Johnson's 15,115 17,742 AAA+ AAA+
80
93 L'Oréal 14,990 12,480 AAA+ AAA+
81
123 Unitedhealth 14,934 10,231 AA AA
82
120 China Life Insurance 14,796 10,380 AAA- AA
83
70 Total 14,737 15,203 AA AA
84
80 ALDI 14,552 14,301 AA- AA-
85
69 Walgreens 14,315 15,345 AA AA+
87
71 Boeing 13,956 15,199 AAA AAA
89
68 Tata 13,688 15,378 A+ AA
90
82 China Telecom 13,684 14,064 AA AA+
91
142 China Merchants Bank 13,239 8,880 AAA AAA-
92
84 FedEx 13,079 13,672 AA AA+
93
101 JP Morgan 12,948 11,958 AA- AA
94
88 Lowe's 12,717 12,790 AA AA
95
110 Accenture 12,687 11,087 AA+ AA
97
112 EY 12,672 10,994 AAA AAA-
99
111 Tesco 12,499 11,052 AA AA
100
106 Ping An 12,428 11,513 AAA- AA+
101
78 Sam's Club
102
99 LG Group
104
131 Capital One
105
79 Engie
106
151 VISA
107
146 Sky
108
98 3M
109
- Uber
110
145 Telstra
111
97 KPMG
112
179 Bank of Communications
113
83 China Unicom
115
107 Subway
116
89 Airbus
117
- WellPoint
118
201 Medtronic
119
148 Zara
120
87 Generali
121
129 Petronas
122
156 QQ
123
94 RBC
124
128 Audi
125
165 Dell
126
124 DHL
127
109 TD
129
144 Paypal
130
121 DirecTV
131
135 Ericsson
132
127 Carrefour
133
167 Bell
134
198 JD.com
135
157 Time Warner Cable
136
126 EDF
137
117 SAP
139
159 Eni
140
105 UBS
141
178 Chevrolet
143
114 SK Group
144
149 Honeywell
145
140 Lidl
146
113 Deutsche Bank
147
119 KFC
148
125 eBay
149
246 China Minsheng Bank
150
155 BBVA
151
153 O2
152
130 Goldman Sachs
153
214 Allstate
154
191 Lloyds Bank
155
141 Morgan Stanley
156
154 Danone
157
169 Zurich
158
118 Movistar
159
186 ESPN
160
158 Philips
161
192 Sprint
162
212 Land Rover
163
176 Enel
164
202 Cartier
165
164 Caterpillar
166
241 Hilton
167
85 ING (Banking)
168
152 CBS
169
195 MasterCard
170
139 Woolworths
171
205 Emirates Airlines
172
188 Union Pacific
173
190 Hermès
174
180 MetLife
175
163 Renault
177
203 ANZ
178
185 Rabobank
179
275 CSR
180
184 Scotiabank
182
134 Credit Suisse
183
181 Kellogg's
184
172 Société Générale
185
138 Gillette
186
170 Commonwealth Bank
188
289 China CITIC Bank
189
215 Aetna
190
175 adidas
192
243 Pall Mall
193
233 BBC
194
161 Prudential(UK)
195
298 Humana Inc
197
160 ASDA
198
236 Swisscom
199
222 Aviva
202
235 CPIC
203
194 Winston
204
252 China Vanke
205
147 Sberbank
206
238 Booking.com
207
132 E.ON
208
177 Warner Bros.
209
287 LIC
210
174 Statoil
211
173 Red Bull
213
461 WeChat
214
225 Pampers
215
326 Industrial Bank
216
377 Shanghai Pudong Development Bank
217
242 EE
218
220 Delta
219
253 U.S. Bank
220
204 CenturyLink
221
217 BASF
222
261 E leclerc
223
182 telenor
224
171 Telecom Italia Group
225
209 Nivea
226
269 Nescafé
227
441 American Airlines
228
229 ConocoPhillips
229
259 Publix
230
245 Lukoil
231
248 Clinique
232
258 Rolex
233
276 Michelin
234
398 NETFLIX
235
297 Kraft
236
189 Bank of Montreal
237
250 Westpac
238
232 Kroger
239
168 Macy's
240
221 Lockheed Martin
241
288 Chanel
243
333 Moutai
244
330 Airtel
245
363 Victoria's Secret
246
210 State Bank of India
247
227 Purina
248
304 PICC
249
193 Shinhan Financial Group
250
143 Neutrogena
251
208 AIG
252
309 3 Mobile
253
338 ABB
254
324 21st Century Fox
255
249 STC
256
200 Nordea
257
273 National Australia Bank
258
283 PNC
259
463 Cognizant
260
272 TeliaSonera
261
285 Lotte Confectionery
262
197 Gucci
263
293 AIA
264
- Dalian Wanda Commercial Properties
265
421 Xiaomi
266
206 Vinci
267
317 Marriott
268
341 DBS
269
- Shenzhen Development Bank
270
226 BHP Billiton
271
300 KT
272
256 Jardines
273
224 Louis Vuitton
274
234 Petrobras
276
262 Thomson Reuters
277
230 Fiat
278
199 Sainsbury's
279
356 Harley-Davidson
280
368 Yahoo
281
- Alliance Healthcare
282
218 Glencore Xstrata
283
360 Adobe
285
311 Mobil
287
270 Bud Light
288
370 Mckinsey
289
267 Kia Motors
290
- Youtube
291
282 Marks & Spencer
292
393 Dollar General
293
239 Coles
294
318 Garnier
295
312 EMC2
296
264 Pantene
297
374 7-Eleven
298
480 Infosys
299
187 Gazprom
301
352 Domino's Pizza
302
408 Halifax
303
271 Standard Chartered
304
442 Progressive
305
- Poly Real Estate
306
365 Huggies
307
353 Tyson
308
284 Claro
309
299 TELUS
310
- TSMC
311
291 CIBC
312
452 Salesforce
313
- ITV
314
277 Newport
315
254 Johnnie Walker
316
443 British Airways
317
278 Swiss Re
318
268 Burger King
319
344 Etisalat
320
343 Geico
321
414 ADP
322
336 Esso
323
331 CNOOC
324
400 Lego
325
373 Lay's Potato Chips
326
350 Budweiser
327
290 United
329
411 Porsche
330
- BD
331
292 Unilever
332
305 Ferrari
333
499 Pfizer
334
476 Linkedin
335
296 Rogers
336
306 Bayer
337
315 MINI
338
320 Burberry
339
- Falabella
340
387 Exxon
342
358 Heineken
343
266 lenovo
344
302 Dish Networks
345
- China Everbright Bank
346
384 Kohl's
347
388 Schlumberger
348
323 Saint Gobain
349
286 Prudential(US)
350
448 Fresenius
351
394 priceline.com
352
381 Travelers
353
316 General Dynamics
354
- OptumHealth
355
429 Pizza Hut
356
500 Sun Hung Kai Pro
357
325 Bouygues (Engineering)
358
255 Iberdrola
359
- CREC
360
348 TIFFANY & CO.
361
349 Estée Lauder
362
346 Twitter
363
404 Western Digital
364
- Air China
365
279 Munich Re
366
467 Lipton
367
280 Qualcomm
369
- Under Armour
370
240 Dove
371
295 Sysco
374
397 Gatorade
375
- Evergrande Real Estate
376
445 AutoZone
377
337 SFR
378
- Aflac
379
- ACE
380
447 Bank of America Merrill Lynch
381
367 Volvo
382
428 Discover
383
- Dollar Tree
384
219 Tim Hortons
385
303 The Bank of New York Mellon
386
364 Express Scripts
387
260 Michael Kors
388
409 NatWest
389
357 Roche
390
418 Xerox
392
460 Activision Blizzard
393
386 Metallurgical Corp of China
394
- CRCC
395
- ABC
396
265 Casino
397
417 KBC
398
471 GMC
399
340 Crédit Agricole
401
281 KPN
402
263 UniCredit
403
382 Virgin media
404
345 John Deere
406
380 Sherwin-Williams
407
375 Omega
408
433 Maersk
409
424 Continental
410
332 Metro Cash and Carry
411
391 Sprite
412
455 Colgate
414
413 Korea Electric Power Corporation
415
396 McCain Foods
416
383 Arla
417
- Jeep
418
137 Itaú
419
342 Chow Tai Fook
420
319 Doosan Heavy Industries & Construction
421
392 Safeway
422
426 L&M
423
335 Discovery
424
294 Morrisons
425
355 Southern Company
426
473 Southwest
428
420 Otis
429
483 VALERO
430
- Netease 163.com
431
491 GS Group
432
- Optus
433
362 KB Financial Group
434
313 Polo Ralph Lauren
435
- Chunghwa Telecom
436
310 POSCO
437
390 MTS (Russia)
438
- Randstad
439
- CIGNA
440
211 Banco do Brasil
441
457 Thermo Fisher Scientific
442
437 Reliance Industries
443
419 Brookfield
444
369 CJ Group
445
434 Royal Bank of Scotland
446
307 Prada
447
321 Rolls Royce (Aerospace and Defense)
448
- Edeka
449
462 Clarins
450
- Qatar Airways
451
403 Emerson
452
449 SSE
454
458 Royal Mail
455
- Charter
456
406 La Poste
457
378 Ecopetrol
458
- HYATT
459
- Electronic Arts (EA)
460
487 ABN Amro
461
427 McKESSON
462
416 Novartis
463
334 CNP Assurances
464
- China Eastern Airlines
465
446 Oxy
466
478 Carmax
467
466 Skol
468
- ONGC
469
372 MTV
471
475 Gold Flake
472
479 Sheraton
473
468 Seagate
474
440 Royal Caribbean Cruises
475
497 DNB
476
- The North Face
477
- Chipotle Mexican
478
438 Tui
480
- Cathay Life Insurance Co
481
- CN
482
- Larsen & Toubro
485
376 Whole Foods
486
489 BG
487
- Telcel
488
488 Fanta
489
- Hikvision
490
- Capita
491
- OCBC Bank
493
- Tide/Ariel
494
- Crédit Mutuel
495
472 Schneider Electric
496
470 Indian Oil
497
- Capgemini
498
- Halliburton
499
464 Kent
500
- HCL Technologies
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