Бренд Сбербанка дороже US Bank и British Airways — Brand Finance

В очередном списке 500 самых дорогих брендов мира, консалтинговой компании Brand Finance, осталось лишь четыре российских. В прошлогоднем рейтинге брендов мира оказалось шесть российских предприятий, а до начала конфронтации с Западом число отечественных брендов в рейтинге Brand Finance составляло девять компаний.

Бессменным лидером является Сбербанк (205-е место)

Единственной российской компанией, повысившей свое положение в списке 500 самых дорогих брендов мира, стала ЛУКОЙЛ.

Помимо него еще три российских бренда —МТС, Сбербанк и «Газпром» попали в лист.

По итогам 2014 года рейтинг покинули ВТБ, «Роснефть» и «Билайн», а по итогам 2015 — «Магнит» и «МегаФон».

В новейшем рейтинге Сбербанк упал со 147-го на 205-е место, «Газпром» со 187-го на 299-е, а компания МТС — с 390 на 437-е.

В общемировом зачете, первое место уже который год подряд занимает Apple ($145,9 млрд).

По данным Brand Finance, если в 2015 году совокупная стоимость «России» как бренда оценивалась в $1,168 трлн, то в 2016 году она равнялась лишь $812 млрд. — на $356 млрд меньше.

ВЕСЬ СПИСОК ТОП-500 С ЛОГОТИПАМИ ПО СТРАНАМ:

Рейтинг опубликован при поддержке маркетингового агентства White Square Agency

Снимок экрана 2016-02-12 в 7.52.22

 

 

2017 и 2016 годы в сравнении

1

1 Apple 145,918 128,303 AAA AAA
2

3 Google 94,184 76,683 AAA+ AAA
3

2 Samsung Group 83,185 81,716 AAA AAA-
6

5 Verizon 63,116 59,843 AAA- AAA-
7

6 AT&T 59,904 58,820 AA+ AA+
8

7 Walmart 53,657 56,705 AA AA+
9

11 China Mobile 49,810 47,916 AAA- AAA-
10

15 Wells Fargo 44,170 34,925 AAA- AAA-
12

9 McDonald’s 42,937 52,909 AAA AAA-
13

10 GE 37,216 48,019 AA+ AA+
14

22 ICBC 36,334 27,459 AA+ AA+
15

27 China Construction Bank 35,394 26,417 AAA AAA-
16

16 BMW 34,968 33,079 AAA AAA
17

12 Coca-Cola 34,180 35,797 AAA+ AAA+
18

32 Facebook 34,002 24,180 AAA- AAA-
19

17 T (Telekom) 33,194 31,108 AA+ AA+
20

37 Agricultural Bank of China 32,264 22,714 AAA AA+
21

24 Mercedes-Benz 32,049 27,328 AAA AAA
22

13 IBM 31,786 35,428 AA AA+
24

20 Walt Disney 31,674 30,698 AAA+ AAA+
25

19 Shell 31,665 30,716 AA+ AAA-
26

34 Chase 30,603 23,392 AAA- AA
27

21 Marlboro 29,935 28,608 AAA- AAA-
28

31 The Home Depot 28,798 24,471 AAA- AA+
29

33 Nike 28,041 24,138 AAA+ AAA+
30

25 Vodafone 27,820 27,287 AA+ AA+
31

46 Bank of China 27,735 20,392 AAA AAA-
32

29 Bank of America 26,928 25,713 AA AA+
33

28 Citi 26,031 26,210 AA+ AA+
35

26 HSBC 24,174 27,280 AAA- AAA
36

53 Hyundai 8,502 19,357 AA+ AAA-
37

43 Nestlé 23,395 21,225 AAA AAA
39

48 CVS 22,891 20,267 AA+ AA+
40

30 Intel 22,845 25,011 AA+ AAA-
41

36 Oracle 22,136 22,888 AA AA+
42

35 PetroChina 20,318 23,317 AA AA
43

44 Allianz 20,264 20,937 AA AA+
44

115 China State Construction 20,214 10,806 AA- AA-
45

42 Sinopec 20,156 21,278 AA AA
46

47 Ford 19,771 20,315 AAA- AA+
47

104 Huawei 19,743 11,621 AA AA
48

51 UPS 19,565 19,537 AA+ AA+
50

59 HP 19,305 18,068 AA AA-
51

56 ExxonMobil 19,227 18,242 AA AA+
52

64 Cisco 19,162 16,339 AAA- AAA-
54

49 Orange 19,096 19,867 AA+ AA+
55

45 Siemens 19,002 20,508 AA+ AA+
56

41 Pepsi 18,947 21,379 AAA AAA-
57

18 Volkswagen 18,923 31,025 AA+ AAA-
58

63 PwC 18,569 17,330 AAA+ AAA+
59

40 American Express 18,483 21,567 AA+ AAA-
60

65 BT 18,442 16,175 AAA- AAA-
61

52 AXA 18,280 19,529 AA AA
62

108 Alibaba 17,968 11,377 AA+ AA+
63

57 Chevron 17,822 18,163 AA+ AA+
65

Xfinity 17,186 AA+
66

55 IKEA 17,009 18,540 AA AA-
67

73 BP 16,962 14,743 AA AA
68

86 Baidu 16,418 13,284 AAA- AA+
69

81 Barclays 16,236 14,206 AA AA
71

75 Deloitte 16,160 14,694 AAA AAA
72

100 NBC International 16,103 12,004 AAA+ AAA-
73

54 Santander 15,689 18,700 AA+ AAA-
74

96 Bosch 15,612 12,384 AAA- AA+
75

77 FOX 15,541 14,503 AAA- AAA-
76

72 BNP Paribas 15,531 14,939 AA+ AA
77

74 H&M 15,510 14,715 AA+ AA
78

67 Target 15,331 15,381 AA AA
79

60 Johnson’s 15,115 17,742 AAA+ AAA+
80

93 L’Oréal 14,990 12,480 AAA+ AAA+
81

123 Unitedhealth 14,934 10,231 AA AA
82

120 China Life Insurance 14,796 10,380 AAA- AA
83

70 Total 14,737 15,203 AA AA
84

80 ALDI 14,552 14,301 AA- AA-
85

69 Walgreens 14,315 15,345 AA AA+
87

71 Boeing 13,956 15,199 AAA AAA
89

68 Tata 13,688 15,378 A+ AA
90

82 China Telecom 13,684 14,064 AA AA+
91

142 China Merchants Bank 13,239 8,880 AAA AAA-
92

84 FedEx 13,079 13,672 AA AA+
93

101 JP Morgan 12,948 11,958 AA- AA
94

88 Lowe’s 12,717 12,790 AA AA
95

110 Accenture 12,687 11,087 AA+ AA
97

112 EY 12,672 10,994 AAA AAA-
99

111 Tesco 12,499 11,052 AA AA
100

106 Ping An 12,428 11,513 AAA- AA+
101

78 Sam’s Club
102

99 LG Group
104

131 Capital One
105

79 Engie
106

151 VISA
107

146 Sky
108

98 3M
109

Uber
110

145 Telstra
111

97 KPMG
112

179 Bank of Communications
113

83 China Unicom
115

107 Subway
116

89 Airbus
117

WellPoint
118

201 Medtronic
119

148 Zara
120

87 Generali
121

129 Petronas
122

156 QQ
123

94 RBC
124

128 Audi
125

165 Dell
126

124 DHL
127

109 TD
129

144 Paypal
130

121 DirecTV
131

135 Ericsson
132

127 Carrefour
133

167 Bell
134

198 JD.com
135

157 Time Warner Cable
136

126 EDF
137

117 SAP
139

159 Eni
140

105 UBS
141

178 Chevrolet
143

114 SK Group
144

149 Honeywell
145

140 Lidl
146

113 Deutsche Bank
147

119 KFC
148

125 eBay
149

246 China Minsheng Bank
150

155 BBVA
151

153 O2
152

130 Goldman Sachs
153

214 Allstate
154

191 Lloyds Bank
155

141 Morgan Stanley
156

154 Danone
157

169 Zurich
158

118 Movistar
159

186 ESPN
160

158 Philips
161

192 Sprint
162

212 Land Rover
163

176 Enel
164

202 Cartier
165

164 Caterpillar
166

241 Hilton
167

85 ING (Banking)
168

152 CBS
169

195 MasterCard
170

139 Woolworths
171

205 Emirates Airlines
172

188 Union Pacific
173

190 Hermès
174

180 MetLife
175

163 Renault
177

203 ANZ
178

185 Rabobank
179

275 CSR
180

184 Scotiabank
182

134 Credit Suisse
183

181 Kellogg’s
184

172 Société Générale
185

138 Gillette
186

170 Commonwealth Bank
188

289 China CITIC Bank
189

215 Aetna
190

175 adidas
192

243 Pall Mall
193

233 BBC
194

161 Prudential(UK)
195

298 Humana Inc
197

160 ASDA
198

236 Swisscom
199

222 Aviva
202

235 CPIC
203

194 Winston
204

252 China Vanke
205

147 Sberbank
206

238 Booking.com
207

132 E.ON
208

177 Warner Bros.
209

287 LIC
210

174 Statoil
211

173 Red Bull
213

461 WeChat
214

225 Pampers
215

326 Industrial Bank
216

377 Shanghai Pudong Development Bank
217

242 EE
218

220 Delta
219

253 U.S. Bank
220

204 CenturyLink
221

217 BASF
222

261 E leclerc
223

182 telenor
224

171 Telecom Italia Group
225

209 Nivea
226

269 Nescafé
227

441 American Airlines
228

229 ConocoPhillips
229

259 Publix
230

245 Lukoil
231

248 Clinique
232

258 Rolex
233

276 Michelin
234

398 NETFLIX
235

297 Kraft
236

189 Bank of Montreal
237

250 Westpac
238

232 Kroger
239

168 Macy’s
240

221 Lockheed Martin
241

288 Chanel
243

333 Moutai
244

330 Airtel
245

363 Victoria’s Secret
246

210 State Bank of India
247

227 Purina
248

304 PICC
249

193 Shinhan Financial Group
250

143 Neutrogena
251

208 AIG
252

309 3 Mobile
253

338 ABB
254

324 21st Century Fox
255

249 STC
256

200 Nordea
257

273 National Australia Bank
258

283 PNC
259

463 Cognizant
260

272 TeliaSonera
261

285 Lotte Confectionery
262

197 Gucci
263

293 AIA
264

Dalian Wanda Commercial Properties
265

421 Xiaomi
266

206 Vinci
267

317 Marriott
268

341 DBS
269

Shenzhen Development Bank
270

226 BHP Billiton
271

300 KT
272

256 Jardines
273

224 Louis Vuitton
274

234 Petrobras
276

262 Thomson Reuters
277

230 Fiat
278

199 Sainsbury’s
279

356 Harley-Davidson
280

368 Yahoo
281

Alliance Healthcare
282

218 Glencore Xstrata
283

360 Adobe
285

311 Mobil
287

270 Bud Light
288

370 Mckinsey
289

267 Kia Motors
290

Youtube
291

282 Marks & Spencer
292

393 Dollar General
293

239 Coles
294

318 Garnier
295

312 EMC2
296

264 Pantene
297

374 7-Eleven
298

480 Infosys
299

187 Gazprom
301

352 Domino’s Pizza
302

408 Halifax
303

271 Standard Chartered
304

442 Progressive
305

Poly Real Estate
306

365 Huggies
307

353 Tyson
308

284 Claro
309

299 TELUS
310

TSMC
311

291 CIBC
312

452 Salesforce
313

ITV
314

277 Newport
315

254 Johnnie Walker
316

443 British Airways
317

278 Swiss Re
318

268 Burger King
319

344 Etisalat
320

343 Geico
321

414 ADP
322

336 Esso
323

331 CNOOC
324

400 Lego
325

373 Lay’s Potato Chips
326

350 Budweiser
327

290 United
329

411 Porsche
330

BD
331

292 Unilever
332

305 Ferrari
333

499 Pfizer
334

476 Linkedin
335

296 Rogers
336

306 Bayer
337

315 MINI
338

320 Burberry
339

Falabella
340

387 Exxon
342

358 Heineken
343

266 lenovo
344

302 Dish Networks
345

China Everbright Bank
346

384 Kohl’s
347

388 Schlumberger
348

323 Saint Gobain
349

286 Prudential(US)
350

448 Fresenius
351

394 priceline.com
352

381 Travelers
353

316 General Dynamics
354

OptumHealth
355

429 Pizza Hut
356

500 Sun Hung Kai Pro
357

325 Bouygues (Engineering)
358

255 Iberdrola
359

CREC
360

348 TIFFANY & CO.
361

349 Estée Lauder
362

346 Twitter
363

404 Western Digital
364

Air China
365

279 Munich Re
366

467 Lipton
367

280 Qualcomm
369

Under Armour
370

240 Dove
371

295 Sysco
374

397 Gatorade
375

Evergrande Real Estate
376

445 AutoZone
377

337 SFR
378

Aflac
379

ACE
380

447 Bank of America Merrill Lynch
381

367 Volvo
382

428 Discover
383

Dollar Tree
384

219 Tim Hortons
385

303 The Bank of New York Mellon
386

364 Express Scripts
387

260 Michael Kors
388

409 NatWest
389

357 Roche
390

418 Xerox
392

460 Activision Blizzard
393

386 Metallurgical Corp of China
394

CRCC
395

ABC
396

265 Casino
397

417 KBC
398

471 GMC
399

340 Crédit Agricole
401

281 KPN
402

263 UniCredit
403

382 Virgin media
404

345 John Deere
406

380 Sherwin-Williams
407

375 Omega
408

433 Maersk
409

424 Continental
410

332 Metro Cash and Carry
411

391 Sprite
412

455 Colgate
414

413 Korea Electric Power Corporation
415

396 McCain Foods
416

383 Arla
417

Jeep
418

137 Itaú
419

342 Chow Tai Fook
420

319 Doosan Heavy Industries & Construction
421

392 Safeway
422

426 L&M
423

335 Discovery
424

294 Morrisons
425

355 Southern Company
426

473 Southwest
428

420 Otis
429

483 VALERO
430

Netease 163.com
431

491 GS Group
432

Optus
433

362 KB Financial Group
434

313 Polo Ralph Lauren
435

Chunghwa Telecom
436

310 POSCO
437

390 MTS (Russia)
438

Randstad
439

CIGNA
440

211 Banco do Brasil
441

457 Thermo Fisher Scientific
442

437 Reliance Industries
443

419 Brookfield
444

369 CJ Group
445

434 Royal Bank of Scotland
446

307 Prada
447

321 Rolls Royce (Aerospace and Defense)
448

Edeka
449

462 Clarins
450

Qatar Airways
451

403 Emerson
452

449 SSE
454

458 Royal Mail
455

Charter
456

406 La Poste
457

378 Ecopetrol
458

HYATT
459

Electronic Arts (EA)
460

487 ABN Amro
461

427 McKESSON
462

416 Novartis
463

334 CNP Assurances
464

China Eastern Airlines
465

446 Oxy
466

478 Carmax
467

466 Skol
468

ONGC
469

372 MTV
471

475 Gold Flake
472

479 Sheraton
473

468 Seagate
474

440 Royal Caribbean Cruises
475

497 DNB
476

The North Face
477

Chipotle Mexican
478

438 Tui
480

Cathay Life Insurance Co
481

CN
482

Larsen & Toubro
485

376 Whole Foods
486

489 BG
487

Telcel
488

488 Fanta
489

Hikvision
490

Capita
491

OCBC Bank
493

Tide/Ariel
494

Crédit Mutuel
495

472 Schneider Electric
496

470 Indian Oil
497

Capgemini
498

Halliburton
499

464 Kent
500

HCL Technologies

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